Challenge

UPS launched its new campaign, "We Love Logistics", to show the importance of technology in servicing its millions of customers around the world.  It needed an innovative way of showing how UPS uses logistics every day.

Solution

UPS placed codes on a number of business focused magazine ads to bring this idea to life in a matter of seconds.  Scanning the code links to video, and in some cases an option to download a relevant case study to show how logistics can improve how common business functions.