Country: United States
Interaction: Downloadable Content
To promote their exclusive Snowball Effect Campaign, Coke wanted to fun and convenient way for customers to interact with their app and learn more about the program.
The Scanlife Solution
QR Codes were placed on cups and in 7-Eleven locations around the US. Coke used our OS Detection Code to link iPhone users to an exclusive app download and other users to a video on the Snowball Effect campaign. The codes generated additional interest in the campaign from blogs and other media outlets, and lead to tens of thousands of downloads of their app.
Scan for yourself!