Client Profile

Client: Coca-Cola
Country: United States
Placement: Packaging
Interaction: Downloadable Content

The Challenge

To promote their exclusive Snowball Effect Campaign, Coke wanted to fun and convenient way for customers to interact with their app and learn more about the program.

The Scanlife Solution

QR Codes were placed on cups and in 7-Eleven locations around the US. Coke used our OS Detection Code to link iPhone users to an exclusive app download and other users to a video on the Snowball Effect campaign. The codes generated additional interest in the campaign from blogs and other media outlets, and lead to tens of thousands of downloads of their app.

Scan for yourself!